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You Don’t Have a Pipeline Problem. B2B Deals Die in Politics.
Feb 15, 2026

You Don’t Have a Pipeline Problem. B2B Deals Die in Politics.

Sajin Nair
Sajin Nair
Inside the $100M Market-Motion System Elite Marketing Teams Use
Feb 01, 2026

Inside the $100M Market-Motion System Elite Marketing Teams Use

Sajin Nair
Sajin Nair
CMOs Are Clueless About Targeting — And CEOs Are Paying the Price
Jan 18, 2026

CMOs Are Clueless About Targeting — And CEOs Are Paying the Price

Sajin Nair
Sajin Nair
Buyers Take 28+ Steps. Funnels Assume 5.
Jan 04, 2026

Buyers Take 28+ Steps. Funnels Assume 5.

Sajin Nair
Sajin Nair
CMOs Are Taking CEOs for a Ride
Dec 08, 2025

CMOs Are Taking CEOs for a Ride

(Anti-Persona Episode 3 Is Live)

Sajin Nair
Sajin Nair
Your ICP Is Dead. Here’s What Top 1% Marketers Use Instead.
Nov 23, 2025

Your ICP Is Dead. Here’s What Top 1% Marketers Use Instead.

Anti-Persona OSTM — Ep. 2:

Sajin Nair
Sajin Nair
Your “Ideal Customer” Is a Lie
Nov 09, 2025

Your “Ideal Customer” Is a Lie

Anti-Persona OSTM — Ep. 1: The Death of Buyer Personas

Sajin Nair
Sajin Nair
Big Update: The First Signal-Driven GTM Operating System
Nov 02, 2025

Big Update: The First Signal-Driven GTM Operating System

— And the $100M GTM System That’s Replacing Them

Sajin Nair
Sajin Nair
🧠 Why Funnels Are Failing You
Oct 25, 2025

🧠 Why Funnels Are Failing You

— And the $100M GTM System That’s Replacing Them

Sajin Nair
Sajin Nair
Funnels Are Dead — This Is the $100M GTM CEOs Actually Use
Oct 05, 2025

Funnels Are Dead — This Is the $100M GTM CEOs Actually Use

Sajin Nair
Sajin Nair
Your Content Team Is Burning Money. One Metric Proves It
Sep 13, 2025

Your Content Team Is Burning Money. One Metric Proves It

Sajin Nair
Sajin Nair
CEO Confession Goes Viral: “90% of Our Pipeline Was Fake”
Sep 02, 2025

CEO Confession Goes Viral: “90% of Our Pipeline Was Fake”

Sajin Nair
Sajin Nair
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With multiple awards including Most Admired Marketing Leader and over two decades of experience in tech-marketing within the IT software and services sector, Sajin Nair has created several outstanding marketing campaigns. He has also published two books in the field of Marketing. Join him on the weekly newsletter

Anti-Marketing with Sajin Nair

With multiple awards including Most Admired Marketing Leader and over two decades of experience in tech-marketing within the IT software and services sector, Sajin Nair has created several outstanding marketing campaigns. He has also published two books in the field of Marketing. Join him on the weekly newsletter

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