Anti-Marketing with Sajin Nair

You Don’t Have a Pipeline Problem. B2B Deals Die in Politics.

Inside the $100M Market-Motion System Elite Marketing Teams Use

CMOs Are Clueless About Targeting — And CEOs Are Paying the Price

Buyers Take 28+ Steps. Funnels Assume 5.

CMOs Are Taking CEOs for a Ride

(Anti-Persona Episode 3 Is Live)

Your ICP Is Dead. Here’s What Top 1% Marketers Use Instead.

Anti-Persona OSTM — Ep. 2:

Your “Ideal Customer” Is a Lie

Anti-Persona OSTM — Ep. 1: The Death of Buyer Personas

Big Update: The First Signal-Driven GTM Operating System

— And the $100M GTM System That’s Replacing Them

🧠 Why Funnels Are Failing You

— And the $100M GTM System That’s Replacing Them

Funnels Are Dead — This Is the $100M GTM CEOs Actually Use

Your Content Team Is Burning Money. One Metric Proves It

CEO Confession Goes Viral: “90% of Our Pipeline Was Fake”