Newsletter 04
Marketing with Sajin Nair

With multiple awards including Most Admired Marketing Leader and over two decades of experience in tech-marketing within the IT software and services sector, Sajin Nair has created several outstanding marketing campaigns. He has also published two books in the field of Marketing. Join him on the weekly newsletter.

Let's dive into something that's close to every marketer's heart: the B2B buying journey. You might have heard about Gartner's insights from back in 2018, emphasizing the non-linear nature of this journey. But here's the kicker: it's not a straight line. Nope, buyers tend to bounce around these stages like a pinball in a machine, and it's up to us to keep up.

So, how do we do that? Here are some tricks I've picked up along the way:

• Multi-Channel Approach: Reach buyers through diverse channels, ensuring consistency and mobile optimization.

• Personalization: Tailor content based on audience segments and data insights, utilizing dynamic and interactive formats.

• Thought Leadership: Create insightful content, engage with influencers, and stay updated on industry trends.

• Seamless Interaction: Optimize website UX, implement automation, and integrate cross-channel interactions.

• Relationship Building: Listen to feedback, provide ongoing value, reward loyalty, and act on feedback.

Explore key strategies for mastering the B2B buying journey in the image below

Also Watch : #Marketing Fallacy #b2bbuyerjourney

Pinterest : Global monthly active users reached an all-time high of 498 million

What does this mean for tech brands? Pinterest's milestone of 498 million global monthly active users presents a massive opportunity for tech brands. With its visual focus, Pinterest offers a prime platform for tech brands to showcase products, engage users, and drive sales. Want to learn how your tech brand can leverage Pinterest effectively? Check out this video from the channel

67% SMEs Don’t Have a Marketing Action Plan

The Marketing Centre's latest report reveals a glaring gap in business and marketing planning among small and medium-sized enterprises (SMEs). Shockingly, 54% lack a documented business plan, while 67% operate without a marketing action plan.

The Marketing and Advertising industry tops the charts in terms of Marketing Maturity, while the IT industry secures the 7th position in the ranking.

This deficiency poses significant risks.

Discover actionable insights and strategies to bridge this planning gap by watching our video on creating an effective marketing plan:

Let’s Connect

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