Newsletter 03

With multiple awards including Most Admired Marketing Leader and over two decades of experience in tech-marketing within the IT software and services sector, Sajin Nair has created several outstanding marketing campaigns. He has also published two books in the field of Marketing. Join him on the weekly newsletter.

Insights from Gartner Report: The Dynamics of Company Growth

In a recent report published by Gartner, the narrative is clear: the landscape of business growth is evolving, and it's a team sport. Gone are the days of isolated departments working in silos. Today, success hinges on a collaborative effort across the entire enterprise. Let's dive into some key takeaways:

Enterprise-wide Collaboration: Selling is no longer solely the responsibility of the sales team. Instead, it's a collective effort spanning various departments. The Chief Product Officer drives product development to meet market needs, while the Chief Marketing Officer leads lead generation and branding efforts. The Chief Sales Officer translates strategic vision into actionable sales strategies, and the Chief Customer Officer ensures post-sales service and engagement. Meanwhile, the Chief Financial Officer oversees profitability, and the Chief Operations Officer manages day-to-day operations. It's a synchronized dance where every move counts towards company growth.

Unified Growth Strategy: Gartner's report emphasizes the importance of a unified strategy for marketing, sales, and customer success. By aligning these functions, companies can penetrate markets with their basic offerings and then expand strategically. This approach ensures a consistent and coherent experience for customers throughout their journey with the company.

From Tool to Teammate: Perhaps the most intriguing insight from the report is the shift in the relationship between technology and sellers. Traditionally viewed as tools to aid in the sales process, technology is now transforming into a teammate, actively collaborating with sellers. This shift involves moving from rigid, command-and-respond interactions to natural, conversational engagements. Sellers are no longer simply relying on technology to complete tasks; instead, they're partnering with it to make dynamic, situational decisions. This evolution requires a new approach to talent development, with mastery depending on experimentation and adaptation rather than repetition and knowledge alone. Ultimately, it's about fostering trust in technology to autonomously generate value alongside human sellers.

X now offers vertical video feed ads to all advertisers

X is now offering Vertical Video Ads globally, providing advertisers with a full-screen, sound-on advertising experience on its video platform, which has seen video views grow at a rate of 35% year over year.

Engage a Valuable Audience: Over 100 million users watch vertical video on X daily, with vertical video often constituting over 20% of total platform usage.

Unlock Incremental Reach: Vertical Video Ads are highly engaging, with users seven times more likely to engage compared to ads on the Home Timeline. Early adopters have seen about a 10% incremental exposure and lower CPMs.

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Exciting News

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Upcoming Workshop

Prepare for an exciting learning experience with our upcoming virtual workshop on Creating Marketing Plan. 🚀

In this session, we'll delve into the strategic aspects of crafting effective marketing plans that yield tangible results. Whether you're a seasoned marketer or just starting, this workshop promises valuable insights, practical tips, and actionable strategies.

Ready to secure your spot? Click here to register for the workshop!

PS: If you haven't enrolled in the mini-course on crafting a marketing plan, click here to join now.

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