- Anti-Marketing with Sajin Nair
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- 100K subs. A YouTube Play Button. And a big update...
100K subs. A YouTube Play Button. And a big update...
Hey — it’s been a while.
You probably wondered why you haven’t heard from me here… even though I’ve been dropping a new YouTube video every single week.
Here’s what’s been going on:
While leading GTM as AVP Marketing at a global IT services firm, I’ve also been building something on the side — something real.
In less than a year, I grew my YouTube channel from 1,000 to 100,000 subscribers.
I received the YouTube Silver Play Button, which now proudly sits on my work desk — a daily reminder of what focus, consistency, and obsession can build.

And more importantly — I found exactly what B2B marketers are tired of hearing… and what they’re desperate to understand next.
Because week after week, one thing became clear:
Marketers are done with the funnel.
They’re tired of vanity metrics.
They’re looking for signals, not just content.
So I created a full, execution-level course on exactly that.
🎯 Course Drop: 95% of CMOs Are Failing — Only 5% Will Finish This
→ https://youtu.be/57nLVH_UJNY
This is not a content video. This is an exclusive course, a little over 45 minutes, designed for the top 5% of marketers — the ones who want to build GTM systems that Sales actually trusts.
Here’s a sneak peek into what’s inside:
🔁 We replace the entire funnel with a flywheel:
One that loops signal > action > conversion > feedback in a continuous, revenue-generating cycle.

🧠 Then — we map how GTM teams actually align around signals:
Not with meetings or MQL handoffs — but through shared velocity scores, response SLAs, and motion-based campaigns that keep every team on the same loop.

⚡ Finally — we expose the real pipeline killer: delay.
If you’re responding to signal Layer 3 in 3 days, it’s over.
This section teaches you how to act in minutes, not days — based on urgency, intent layer, and team coordination

This isn’t for everyone.
Most CMOs will scroll past.
But if you're one of the rare 5% — the ones who are done fishing in the dark — this course was made for you.
🎯 Course Drop: 95% of CMOs Are Failing — Only 5% Will Finish This
→ https://youtu.be/57nLVH_UJNY
Only 5% will finish it.
But those who do? Will never go back to the old funnel.
Additionally, I’ve also published a few early resources, templates, and lead magnets.
They’re not perfect. But they’ll help you start. https://sajinnair.graphy.com/products#nav_bar
From now on, I’ll be writing here more consistently — not with fluff, but with the rawest, realest drops on what actually drives B2B pipeline.
If you’ve made it this far, thank you.
We’re just getting started.
— Sajin Nair
Anti-funnel Tribe
115K+ Rebel Marketers. One Vision.